Emirates Pride PPC Case Study


E-commerce

Emirates Pride, established in 2011, is a renowned perfume company offering exclusive Arabic fragrances online and across 19 stores in the UAE.


53%

increase in revenue, reaching $87,132 in six months

405%

ROAS, up from 353%

26%

growth in purchase conversions, rising from 60 to 76 per month

15%

increase in the Return on Ad Spend (ROAS)


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Emirates Pride approached us with a clear objective: double their monthly PPC revenue from $5,445 to $10,890 while maintaining a Return on Ad Spend (ROAS) above 300%. Despite running basic PPC campaigns, they struggled to generate significant traction, limiting their growth. With high ambitions but modest PPC results, they turned to us to take their paid search efforts to the next level.

In just six months, we exceeded all expectations. By leveraging Performance Max campaigns, Dynamic Search Ads (DSAs), and a robust remarketing strategy, we increased revenue by 53%, boosted conversions by 26%, and achieved a 405% ROAS—proving that smart PPC management can turn a struggling channel into a thriving revenue driver.

HOW WE DID IT

  • Launched Performance Max campaigns to maximize reach and ad performance across networks.
  • Implemented Dynamic Search Ads to target auto-generated headlines and landing pages.
  • Utilized customer list remarketing campaigns to re-engage existing customers.
  • Segmented campaigns by language and region, focusing on both English and Arabic audiences.
  • Optimized ad creatives and landing pages to improve user engagement and conversion rates.
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Emirates Pride approached us with a clear objective: double their monthly PPC revenue from $5,445 to $10,890 while maintaining a Return on Ad Spend (ROAS) above 300%. Despite running basic PPC campaigns, they struggled to generate significant traction, limiting their growth. With high ambitions but modest PPC results, they turned to us to take their paid search efforts to the next level.

In just six months, we exceeded all expectations. By leveraging Performance Max campaigns, Dynamic Search Ads (DSAs), and a robust remarketing strategy, we increased revenue by 53%, boosted conversions by 26%, and achieved a 405% ROAS—proving that smart PPC management can turn a struggling channel into a thriving revenue driver.